Scrub Daddy: The Shark Tank Prodigy
Shark Tank ABC has the touch of King Midas in the business world. Whether or not a deal is successfully made, any start up featured on the show instantly sees an increase in sales due to the show’s audience of 7 million viewers, all curious potential customers. While most, if not all, companies reap the […]
Wolverine 1000 Mile Boots: The Lifetime Business Model
Would you pay $415 for a pair of boots? Shoe company @Wolverine can attest that yes, many people will. Making a product so high quality it will last customers a lifetime seems like a tough business model, right? You want people to continue to purchase updates and new editions… but they won’t do that if what they […]
Rothy’s Marketing for the Luxury Start Up
During the Great Recession of 2009-10 thousands of small businesses fell behind in payments and cash flow issues were hard to correct. After four years of product research and several more years of spreading the word, @Rothys has perfected the modern woman’s flat. Seamlessly knit with a 3D printer using recycled water bottles, this shoe […]
