La Croix: A Lesson in Branding for the Underdog
For a change, a trend started in the midwest and made its way to the coasts, rather than the other way around. La Croix Water (pronounced La Croy) is an American sparkling water brand that most millennials remember seeing their moms drink on beach trips or other events where a sugarless but carbonated alternative for pop […]
Do Women Have A Harder Time Getting Funding?
According to research by Dana Kanze, the answer is yes, female entrepreneurs get less funding. Kanze broadcasted her research in a TedTalk on December 20th, 2018 explaining the implicit gender bias in both male and female venture capitalists funding entrepreneurs. Kanze found that despite the increase in female representation in venture capital firms, male and female entrepreneurs […]
How to Ensure Your Business Avoids Loss During a Trade War
FundKite was recently featured in a Money Inc article on “How to Ensure Your Business Avoids Loss During a Trade War,” written as an op-ed by Alex Shvarts, CTO of FundKite. “After nearly a decade of operating in a bull market, many business owners are getting the feeling that what goes up must come down, […]
Manly Man Company: Born Out Of Love
A “broquet” to end all bouquets… The Manly Man Company sells hand crafted beef jerky floral bouquets that “are 100% edible and truly are made for that rugged one of a kind, hammer swinging, IPA drinking, duck hunting, beast of a man-animal you call yours.” The idea for the Manly Man Co. came to Greg Murray […]
Why You Should Consider A Getting A Business Mentor
No matter what type of business you have or goals you are trying to pursue, you should strongly consider having a business mentor. Not having a business mentor can lead to wasted time, money and resources, as wrong turns can be more costly than anticipated. As you strive to grow your business and provide for […]
Jeni’s Splendid Ice Cream: Dreaming of Ice Cream
Jeni Britton Bauer was born dreaming of ice scream. Her journey to becoming an ice cream mogul was anything but straightforward, although looking back, it’s clear she was meant to found Jeni’s Ice Creams all along. Jeni’s passion for flavor started with her first high school job at an ice cream parlour, then transferred to her next […]
ClassPass: Hacking Is The Sincerest Form Of Flattery
Constantly being hacked could be a sign of flattery from people who really want your business. Payal Kadakia, founder of ClassPass, was smart enough to realize this and change her business model accordingly. Kadakia didn’t know it at the time, but all of her life experiences were leading her to form a wildly successful start up […]
7 Ways to Give Thanks to Your Employees
The increase in consumerism around the holidays often means asking for more hours of employees to fill orders, who conversely want more time off to spend with their family. While you’re taking advantage of the increase in sales, remember to give back to the employees you’re asking so much of. DECORATE If your company has a Pinterest-obsessed […]
Alex and Ani: Celestial CEOs
Nearly 40 years after starting the business, Ralph Rafaelian’s daughter, Carolyn, decided to take the family jewelry vocation a step further and turn their small business into a major brand name of her own. Alex and Ani traces back to 1966 when Carolyn Rafaelian’s father began manufacturing jewelry with all made in America materials. Using this […]
RXBar: Dyslexic Entrepreneur Advantage
One successful entrepreneur was so dedicated to perfection he fired his own mother, but the high standards he set for his business is what grew RXBar to be sold to Kellogg’s for $600 million in 2017. RXBAR’S CEO The entrepreneur is Peter Rahal, CEO and co-founder of @RXBar alongside his childhood best friend Jared Smith. The clean label protein […]
