Nooklyn: Find Your Entrepreneurial Calling
Some renters delight in the idea of apartment hunting, imagining the next phase of life and daydreaming about new decor, while others dread the thought of moving, finding a roommate and a safe neighborhood to live in. For Harley Courts, CEO of Nooklyn, his passion for apartment hunting included all aforementioned sentiments, fueling him to found […]
Retail Funding: How Retailers Use Funding
When it comes to cash flow, retail can be one of the trickiest industries to be in, which is why retail funding is so common. It takes a lot of upfront cash to purchase inventory with no guarantee on when it will sell. E-commerce and major digital markets like Amazon, Ebay and Etsy have given […]
Urbio: From Start Up to Steamroller
How to start your own business with no experience? Design a product people can’t help but throw their money at. Urbio became a distinguished name in the design world after its appearance on Shark Tank in 2013, but even before the incredible publicity of being caught in a bidding war between sharks, the company made waves […]
Ways To Celebrate International Women’s Day In The Office
International Women’s Day is recognized every year on March 8th, and this year in 2019, it falls on a Friday. Wondering if and how you should celebrate? While you don’t need to have a formal party, acknowledging the day and making the women of the office feel special can go a long way for those […]
TaskRabbit: Gig Economy and Millennial Generation
Have more money than time? TaskRabbit was made for you. In 2008, Leah Busque had more time than money and created an app to have other people run her errands. As the story goes, she and her husband were about to leave for a date when she realized they didn’t have dog food, and how nice would […]
Black Friday: Preparing for Holiday Rush
Consumers spent over $108 billion online during the 2017 holiday shopping season. Between Black Friday, Small Business Saturday and Cyber Monday, there’s plenty of time to get in on the spending frenzy sales. The hardest part of encountering all of these open wallets is the effect a sudden influx in sales can have on a […]
Crocs: A Billion Dollar Fashion Crime
If a failing company asked you for marketing help, would you tell them to stay ugly? After a rollercoaster of sales that’s exactly what Crocs did, and it seems to be working. The controversial @Crocs shoe dates back to 2002 when Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker, Jr. banded together to create an affordable foam boating shoe, […]
Red Bull Energy: Creating Brand Myth
Spawned from jet lag, Red Bull is a perfect example of how to grow in a market that you created. Austrian entrepreneur Dietrich Mateschitz was overseas in Thailand for his job as a toothpaste salesman when he needed a boost of energy to help fight the time change. He happened upon Krating Daeng, created by Chalea Yoovidhya, […]
Birkenstock: Success of the Ugly Sandal
Why would you want to sell ugly fashion? Because comfort is cool! Birkenstock, a German footwear company, is one of the most controversial fashion statements in the industry, right after Crocs. The shoes themselves are clunky, contoured cork with rubber footbeds that curve to the shape of the wearer’s feet. But the suede tops make […]
Zillow: Launch with a bang, crash with a Burn
In 2006, Zillow changed the real estate game. In 2008, the housing market crashed. When @Zillow first launched, the company had done an excellent job of promoting the beta site on media outlets, specifically the Zestimate feature to give people an estimate of what their house is worth on the market. However, there was so much website traffic that […]
