Ways To Celebrate International Women’s Day In The Office
International Women’s Day is recognized every year on March 8th, and this year in 2019, it falls on a Friday. Wondering if and how you should celebrate? While you don’t need to have a formal party, acknowledging the day and making the women of the office feel special can go a long way for those […]
TaskRabbit: Gig Economy and Millennial Generation
Have more money than time? TaskRabbit was made for you. In 2008, Leah Busque had more time than money and created an app to have other people run her errands. As the story goes, she and her husband were about to leave for a date when she realized they didn’t have dog food, and how nice would […]
Black Friday: Preparing for Holiday Rush
Consumers spent over $108 billion online during the 2017 holiday shopping season. Between Black Friday, Small Business Saturday and Cyber Monday, there’s plenty of time to get in on the spending frenzy sales. The hardest part of encountering all of these open wallets is the effect a sudden influx in sales can have on a […]
Crocs: A Billion Dollar Fashion Crime
If a failing company asked you for marketing help, would you tell them to stay ugly? After a rollercoaster of sales that’s exactly what Crocs did, and it seems to be working. The controversial @Crocs shoe dates back to 2002 when Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker, Jr. banded together to create an affordable foam boating shoe, […]
Red Bull Energy: Creating Brand Myth
Spawned from jet lag, Red Bull is a perfect example of how to grow in a market that you created. Austrian entrepreneur Dietrich Mateschitz was overseas in Thailand for his job as a toothpaste salesman when he needed a boost of energy to help fight the time change. He happened upon Krating Daeng, created by Chalea Yoovidhya, […]
Birkenstock: Success of the Ugly Sandal
Why would you want to sell ugly fashion? Because comfort is cool! Birkenstock, a German footwear company, is one of the most controversial fashion statements in the industry, right after Crocs. The shoes themselves are clunky, contoured cork with rubber footbeds that curve to the shape of the wearer’s feet. But the suede tops make […]
Zillow: Launch with a bang, crash with a Burn
In 2006, Zillow changed the real estate game. In 2008, the housing market crashed. When @Zillow first launched, the company had done an excellent job of promoting the beta site on media outlets, specifically the Zestimate feature to give people an estimate of what their house is worth on the market. However, there was so much website traffic that […]
New Frontier: Living Large in Tiny Homes
Living large in a tiny home? It sounds like an oxymoron, but David Latimer, CEO, founder and lead designer of New Frontier Tiny Homes, reimagined small living to still have modern day amenities, often more than the average city apartment. @NewFrontierTinyHomes is a Nashville, Tennessee based company that builds tiny houses and ships them on a trailer […]
Side Hustle Jobs to Achieve Financial Freedom
How to Start a Side Hustle So you want to be your own boss. But you don’t want to go broke trying. You want to earn more, but you can’t find a higher paying full time job. Entrepreneurship comes in many shapes and sizes, what it really comes down to is what form of side […]
How to Prep Your Business for Hurricane Season
You can manage your business as smartly as you want, but you can’t control natural disasters. With tornadoes, hurricanes, flooding, landslides, fires, and blizzards able to wreck everything you’ve built in a matter of minutes, no area of the country is truly safe from the natural elements. Hurricanes are some of the worst offenders for […]