Starting to grow your social media presence for your business can be intimidating, but it is absolutely necessary. Getting your accounts rolling can be simplified with a social media campaign checklist. Consumers often look at social media accounts to search for customer reviews, establish the business’s credibility and expand their knowledge. Social media is also a great way to reach customers who didn’t even know they were looking for you.
Before you hit “publish” on your next post, read over this social media campaign checklist to get the most out of your digital advertising. You’ll be ready to launch a paid campaign before you know it!
Clear messaging –
Your image and caption are equally as important. If the image doesn’t clearly show what the product or service does, then the caption should explain. If either or both a confusing or unrelated, you could end up turning visitors away with a lack of clear messaging. The image should draw focus and not be overly busy, and your call to action should be at the beginning of the copy to boost the click through rate.
Right platform for target audience –
Have you defined your target audience? Every social media platform draws a specific niche demographic. Instagram and Pinterest are optimized for shopping, Twitter for news, LinkedIn for professional networking, and so on.
Right medium for messaging –
Video content is taking off, but does it doe your messaging justice? Should it be an infographic or a blog post instead? Is your post shareable to increase organic reach (reach that wasn’t paid for). You can check your posts by comparing your own to your competition. Your own can be similar but still unique to your brand.
Correct hashtags –
Your go-to hashtags might become oversaturated with content, or maybe there’s a current event happening that you can tap into for more impressions. Research and experiment with what’s working for your content. Try tagging bigger accounts for shoutouts as well, just be sure you’re @-ing the right handle as brands on social media sometimes use variations on their names.
Analytics synched –
It’s important to measure your engagement rate, CTR, impressions and more. Some tools are free, like having an Instagram business profile, while others come at a price because of the in depth analytics. If you’re selling and paying for campaigns, you will definitely want to measure your ROI. Other goals you can (and should) set and measure are – followers, sales, website traffic, brand awareness, brand relationship/engagement, reach/impressions and so much more.
Diverse content calendar –
For the bigger picture, you will need to look at your content as a whole. What does your homepage or news feed look like to a new visitor? You have to appeal to newcomers just as much as you’re catering to older followers. Your posts should mix images, quotes, videos, boomerangs, education & promotional content, or have one theme/aesthetic of colors and style.
Adjusted based on analytics –
Are you adjusting your post in response to the results of the last one? Are you meeting your growth goals? Before you go mindlessly posting content with no rhyme or reason, calculate what you’re doing and why. Before you change your branding approach, give your content adequate time to gain traction. If nothing is working, it might be time to invest in paid advertising or an influencer shout out.
You can always hire a freelance expert to run your accounts if this seems like too much, but give it a try, you might be better at it then you think! All you need is a business, social media accounts, a message, and this social media campaign checklist!