With Amazon Prime Day flooding everyone’s news feeds boasting steep discounts and awesome deals, an increasing number of impact-conscious shoppers are withholding from participating out of fear for how this shopping spree affects small businesses. But you don’t necessarily have to boycott the bonanza to support small and medium businesses, you just have to do your research. FundKite CTO Alex Shvarts was quoted in a Mashable article written by Sasha Lekach titled “How to shop from small businesses on Amazon’s Prime Day.”
Amazon is often criticized for hurting small businesses, but it can be a critical tool for e-commerce-only retailers looking for a platform to gain exposure. Many small and mid-sized retailers participate in Amazon Prime Day because they can use this opportunity to attract new customers through sales and promotions, as discoverability is at a high when consumers are searching the site for hot deals. Consumers may be surprised to learn that more than half of items sold on Amazon Marketplace come from small and medium-sized businesses.
Instead of boycotting Amazon Prime Day, shoppers can use it as an amazing opportunity to support retailers who have started and grown businesses from all over the country thanks to the search engine powering Amazon’s discoverability. I recommend shoppers take advantage of Amazon Launchpad, a new section of the website dedicated to special deals from small and emerging brands. This is a great way to narrow your shopping search to ensure you support small to medium business, but the onus is ultimately on consumers to do their research. This might mean looking beyond the sales price and paying a little extra to support your company of choice. Take a few minutes to read the brand’s history provided on Amazon, or take it step further and browse the brand’s website. In this way, you can shop awesome deals guilt-free on Prime Day.
A summer Black Friday type of movement is emerging from Prime Day, right before “Christmas in July,” as retailers like Target and Walmart have announced they are offering competing deals. Soon, other brands and sellers will join in on the shopping frenzy and small businesses will yet again have to compete. The best you can do to help your own wallet and small business is to shop on platforms that have partnered with small to medium sized sellers and do your research before you buy.