The first November holiday most Americans think of is Thanksgiving, the day of feasting with family and feeling gratitude for all of your blessings in life.
But Thanksgiving has come to be synonymous with Black Friday, which is now being overshadowed by Cyber Monday. As November welcomes the open wallets of holiday shopping, be sure to keep up with the big days on social media and with in-store promotions.
America is a country made of entrepreneurs. Men and women who built empires from nothing, created jobs for the community, shaped America into what it is today. Entrepreneurs’ Day was started in 2010 by David Hauser and Siamak Taghaddos and Amir Tehrani. The holiday falls on the last day of Global Entrepreneurship week, during Entrepreneurship Month and is meant to be a way of showing gratitude and respect to the people who achieved success, sometimes against all odds, and were able to help a lot of people by creating jobs for them in the process. In 2012, President Barack Obama declared the November of that year as Entrepreneurship Month and to celebrate November 6, 2012 as Entrepreneurs’ Day. Supporters of Entrepreneurs’ Day are trying to make it an actual official US holiday that would fall on the third Tuesday of every November.
Be sure to thank a business owner for their hard work and dedication today!
Thanksgiving is time for family, friends and FOOD! Giving employees the day off is expected, but some employers go beyond and have a mini feast at work the day before, or gift their workers with a turkey of gratitude. It isn’t at all a capitalism holiday, but it is important for businesses to recognize.
Black Friday isn’t what it used to be as shoppers prefer to find deals online, many of which start early turning one day of deals into Black November. Did you know…
- The term Black Friday refers to stores going into the black – becoming profitable – for the season. This term was not widely used until the 1990’s and was at first a term only used in the Philadelphia area.
- Black Friday didn’t become the busiest shopping day of the year until 2001 when it became formally recognized. As the day became more popular banks and other businesses have begun to close.
- Shoppers spend an average of $300 on Black Friday alone, not counting Cyber Monday. The average adult is expected to drop $483.18 on the shopping weekend, which equates to $90.14 billion — up $30.57 billion from 2017’s projected spend of $59.57 billion.
- Millennials have become some of the biggest demographic for Black Friday with 53% of all millennials taking part in the shopping holiday.
Small Business Saturday
While you’re out and about holiday shopping for gifts (or yourself), be sure to stop by a locally owned small business for a unique gift, handmade coffee or special something you can’t find at a big box store. If you are that small business, let people know today is the day to support your hard work! By using the hashtags #ShopSmall #ShopLocal #ShopSmallWithUs #SmallBusiness
#SmallBusinessSaturday, your followers and those on social media can give you their patronage online or in person!
This somewhat recent holiday is almost no longer celebrated as a day of online deals has turned into a month of slashed prices. Whether you have a promotion for the day or entire season, don’t wait to plan for your marketing strategy. Your website should be optimized for mobile shopping and a surge in traffic. Not a retailer? Employees are no longer taking off to shop or browsing sales at work as often since deals last all season.
It’s in the name! After a week of shopping and going on spending sprees, taking the time to think of those who have less is a grounding way to end the week. Many companies organize a toy drive for the holidays, make a donation to a charity or get the office together food team bonding at a food kitchen. However you shake it, giving Tuesday is a final reminder that Thanksgiving is about gratitude and giving back, not just the slashed prices on kitchen appliances.