Unless you’re a seasonal summer business, chances are summer sales hit a slump and you need energizing sales tips. This happens for several reasons that aren’t a reflection of the quality of your product or sales technique. Consumers spend less money when they are happy and people are happier in the summer months. Additionally, people are more active outside and harder to reach.
If you’re feeling the summer slump in sales, there are ways to combat this. Not all cash flows can adjust to a dip in revenue, so changing your marketing and sales strategies could be crucial to your business staying afloat. These four energizing sales tips can help you perk up business when you need it most.
1. Summer Holidays = More Sales & Promotions!
Summer is full of federal holidays where people have come to expect major sales and blow outs. With gift giving holidays so far away, now is the time to promote summer party essentials, outdoor activities and other feel good products. If sales are down, run a promotion and you should see lower profit per sale, but more sales overall.
2. Run More Mobile Phone Ads
Warmer weather means more people are out and about outdoors, and not in malls or at home on their laptops. It’s crucial that you create mobile ads and have a mobile phone optimized website. People may not be looking to shop, but their phones are the best way to reach them while they’re posting about their adventures on social media or looking for an ice cream shop nearby.
3. Use Downtime To Focus On Other Aspects
Sales still slow despite marketing efforts? Use that downtime to get ahead on other things like those 1-1 meetings with employees you’ve always talked about or redesigning your website. Even though these things don’t directly generate profit, they are a useful way to use your extra time and will improve the company in the long run, when sales are crazy busy again.
4. Market Towards Months And Days Of Awareness
Summer holidays extend beyond Memorial Day, 4th of July and Labor Day with recognition months like Pride Month, Autism Awareness Month, Hispanic Heritage Month, Asian American and Pacific Islander Heritage Month, Mental Health Awareness Month, National Black Business Month, and more. By supporting a charity for a specified cause during one of these months
You’re not alone in feeling the summer slump as everyone is out of the office and on vacation. To a degree, lower sales can be out of your control but with a little creativity, drive, and energizing sales tips you can ensure your cash flow doesn’t take too big of a hit during these warmer months. While business is slow, it might not be a bad idea to take a vacation yourself!
For more tips on getting through summer read these seasonal funding tips!