If you’re still using last year’s marketing plan, you’re behind. In fact, if you’re still following this year’s marketing trends, you’re behind. The key to a successful marketing plan is staying ahead of competitors. You do this by leading the charge into innovative platforms and devices, thinking of enticing products before anyone else, and building on a social media presence before it takes off so that you have a head start when it does.
This is currently the number one up and coming creative marketing opportunity. The big reason: It appeals to all generations, often entire room fulls of people. Baby Boomers find smart speakers easy to use, while Gen Z’ers find smart speakers to be the next step in fully automating their lives. If you advertise on an app integrated with voice activated AI, you’ll be establishing your business before your competitors even have a script written.
Video content is everything right now. Relevant video that is. Visual learning is preferred by most people looking to find out more about a product or service. Simplified video editing services like Camtasia and Promo allow basic marketers to up their content game without a video degree.
We’re looking at you, Starbucks, for this one. Drinks like Unicorn Fraps, Zombie Fraps and Witches Brew Fraps attract millenials by the masses for one reason: The Insta. Gimmick marketing may be fleeting, but when done correctly, you can get a large boost in organic social media marketing.
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Discoverability – Focus on it. In a digital sphere of billions of web pages, selling a product is online is competitive. By optimizing your social media posts to be shoppable, you’re one step closer to getting that sale and a higher conversion rate. Platforms like Instagram, Facebook, and Pinterest are the most important sites to have shoppable pictures on.
Advertising in messaging apps is still new and uncharted, which translates to unspammed. Before everyone else floods in, take advantage of advertising on Facebook Messenger and WhatsApp while real estate is still cheap and ads aren’t tuned out by numb viewers yet.
The best part is, there’s an influencer for every budget. Some ask for payment, others for products, others for simple backlinks or shout outs. Find an influencer who has a niche with your target audience and ask them to promote your business. Millennials are all about recommendations from someone they trust, and studies show that influencer marketing is way more effective than simply running paid ads.
Micro-moments are more under appreciated than new, per say, but it is an important behavior study to follow, especially those businesses utilizing Google. You want your marketing message to be as clear and concise as possible by delivering it in one straightforward category of one of the following: I want to know/ I want to go/ I want to do/ I want to buy. Deliver information as quickly as you can to meet the consumers needs by formatting the article into one of the four responses.