The internet has been around for over two decades, and yet it is still a mystery of constantly evolving algorithms and search engines. Once mastered, the world wide web can be a key tool for attracting customers around the globe and growing your business. The best way to attract website traffic and increase sales is to make sure you make the most of online marketing. If not, your business could fall behind in an increasingly digital age.
If your business isn’t on social media what are you doing? You’re missing out on free relationships with potential loyal customers, that’s what! The organic discovery features on social media are an excellent way to get noticed by people with similar interests. You can do this by hashtagging your photos, creating your own unique brand hashtag, and reaching out to influencers who have a following of your target audience.
When posting on social media platforms, make sure your design matches your target audience. It could be fun, educational, beautiful or motivational. Whatever you choose, be consistent.
In a digital world that’s constantly changing, it’s important to stay up to date on the latest search engine and social media algorithms. That includes the SEO optimization on the back end of your website, keywords, blog content, frequency of social media posts, and image or video based content. If you run Google ads, never pay for a keyword and walk away. Bid prices and popular keywords evolve daily, and you will be wasting your money if you don’t monitor the changes.
Optimized for Conversion
In such a customer-centric market, everybody is talking about UX (user experience) and UI (user interface). Google will recognize if you have a bland site with few images, broken links and a quick bounce rate. Optimize your site for traffic with unique, engaging copy and a well paced sales funnel for conversion: Awareness -> Interest -> Sale. Think long term and loyal customers, not hasty one-time sales. It also helps to add customer reviews, since online shopping heavily relies on what others who took the plunge had to say. And just like your social media pages, your website design should match your target audience aesthetic.
What do you want to achieve with your online marketing? Brand awareness, increase in sales, more press coverage? Setting numbers of what you hope to achieve, such as KPIs (Key Performance Indicators), ROIs (Return On Investments), number of followers, ect., can help you track the effectiveness of your marketing and make changes accordingly. If it’s not delivering results, don’t be afraid to experiment, and always check out your competition to see what works for them and if you can tweak it to make it better.
Quality Over Quantity
Marketers aren’t just saying this because they’re sick of content clogging the internet. Google also emphasizes quality posts over speedily churned out nothing that are only created to manipulate the previous algorithm. A quality blog post will also have a lower bounce rate, get more shares, contain more keywords, and overall reflect a knowledgeable presence for your business.
Effective online marketing takes time, and if this is all too foreign, your business may benefit from having a freelance marketer do your posting for you. If you are social media savvy, stay up to date by reading about Google’s latest updates and refresh your content regularly!