Rothy’s: Marketing for the Luxury Start Up

After four years of product research and several more years of spreading the word, @Rothys has perfected the modern woman’s flat. Seamlessly knit with a 3D printer using recycled water bottles, this shoe company produces minimal manufacturing waste and has diverted over 10,000,000 plastic bottles from entering landfills. The Rothy’s recycled (and recyclable) shoe was